Tivilon team members just finished branching off and claiming our own social media locations. Frankly, if any business - practice or otherwise - is serious about marketing online, they must secure their social media profiles on the dominant networks. LinkedIn and YouTube are absolutely critical and don't require much effort as for most practices - video production especially - will be handled by the provider of their choice.
Next on the list, for those practices trying to hit the ground running are Facebook, Twitter, and LinkedIn.
We launched our social profiles over time and now have them set up so that we're better positioned to share their strength with our practices.
If you give us a week or two, we'll be in position to help our practices as well with the specific requirements to customize each of the networks with their specific information.